£445k pre-seed raised · seed round now open
The creator economy, rebuilt

Co-create.
Own. Earn.

Luupli is social media done right — where creators build together, keep what they make, and get paid through local-first payouts. Collaboration over competition. Community over the algorithm.

42,000 creators on the beta5.0★ App StoreBacked by Nvidia Inception & Google for Startups
A Luup in progress
Co-creating
Late Night in Accra · Ep. 4
micro-drama · 5 creators · this week's challenge
AB KO TM NA +1  co-own this Luup
Director20%
Writer20%
Beatmaker20%
Reward pool split · transparent £480 each
42,000
lifetime beta installs — no paid ads, no celebrity push
5.0★ / 4.6★
Apple App Store & Google Play ratings
£445k
pre-seed raised, plus $1M+ in startup cloud credits
$480B
creator economy by 2027 — built for the whole world
How it works

Three broken promises of social media. One platform that keeps them.

Every other feed pits creators against each other, hides the rules, and locks up the money. Luupli flips all three.

01 · Co-create

Build it together with Luups

Luups let creators collaborate on one piece of content — a serialised micro-drama, a track, a skit — instead of competing for the same attention. Independent creators in Accra already use it to build shows episode by episode.

02 · Own

Keep what you make

Your content stays yours. Luupli is building royalties on reuse and an AI creation tool and music generator with full IP control — so ownership isn't a clause you sign away, it's the default.

03 · Earn

Get paid where you live

Local-first payments cut FX friction and payout barriers in emerging markets. Add weekly challenges with real rewards, transparent revenue-share, gifting and subscriptions — the money reaches creators, wherever they are.

Try it now · Luups

Start a Luup. Watch ownership and earnings split fairly, live.

This is the heart of Luupli. Pick a format, pull in collaborators, and set the weekly reward pool — every creator co-owns the work and shares the payout, transparently. Try it below.

Build your first Luup

A working demo — nothing is sent anywhere.
1 · Pick a format
2 · Add collaborators to co-own it
3 · This week's reward pool£2400
Your Luup · live
Untitled Micro-drama
1 creator · you own 100%
Pool paid out to creators
£2,400
split equally across 1 co-owner
Illustrative split. On Luupli, revenue-share is transparent and every co-owner keeps their stake — plus gifting, subscriptions and future royalties on reuse.

Get early creator access

Join the waitlist and be first into the Luups you just built.
What do you make?
Joining now

Creators lining up

For creators

Everything a creator needs — in one platform, on fair terms.

Luups co-creation

Collaborate on one piece of content with other creators and co-own the result — the feature already powering serialised micro-drama in Accra.

Live in beta

Weekly challenges, real rewards

Show up, stand out, get paid. Weekly challenges put a real reward pool behind creativity — not just likes.

Live in beta

AI creation tool & music generator

Make royalty-free video and music with full IP control built in — so you never trade away what you create.

In development

Local-first payments

A localised payments layer that cuts FX friction and payout barriers, so creators in emerging markets actually get paid.

Live in beta

Transparent revenue-share & gifting

Clear, sustainable revenue-share, fan gifting and subscriptions — fair compensation you can actually see and trust.

Live in beta

Safe by design

Dedicated systems and a real team that proactively detect and prevent bullying, harassment and trolling — community, protected.

Live in beta
Why we exist
We're building infrastructure for the creator economy so collaboration, ownership and monetisation can scale globally and sustainably.
Degraft Osei Kwame Jnr · Co-founder & CEO, Luupli
Backed & supported by
Nvidia InceptionGoogle for StartupsMicrosoft for StartupsGitHubMixpanelFounderpass
DO
Degraft Osei Kwame Jnr
Co-founder & CEO · 15+ yrs logistics, procurement & luxury hospitality
SP
Sid Pednekar
Chief People Officer · previously scaled people at TikTok
CO
Cletus Osei-Kwame
Chief Product Officer · digital platform strategist

Social media, done right. Built with creators.

Collaboration over competition. Community over the algorithm. Ownership and payouts that actually reach you. Get in early.

Independent concept for  Luupli  — designed by Shubh Lamba